Ways to Advertise Your Property Management Business
Advertising any kind of business can be done in many ways. You can start by obtaining a list of some property owners, real estate agents and builders through your Chamber of Commerce, and National Association Home Builders. This list can help you in process of advertising your business more easily. Here are some of the ways to do to introduce your company to all proprietors including your prospect clients on your list.
Creating a website to advertise your business will make it searchable and accessible to property owners looking forward for these kinds of services. The profile of your company in your website must appear convincing and reliable to the searcher. You should make your company’s competencies visible by highlighting your experience and credentials, adding information about other professionals or officers working in your company, and stress the benefits provided by your company that makes it more competent than other companies. Include the achievements of your company with supporting testimonials or statements from your previous and current clients. You may also use pay-per click ads at Google.com to advertise you website.
You can also do the promotion through your business-to-business Yellow Pages directory where it can be easy for the real estate agents and property owners to see your company. To make this advertisement more effectively, run your business-to-business advertisements in both print and online.
Aside from business-to-business ads, you may request for mailing lists of real estate builders and owners from trade association like the Nation Selling a property management business in Florida Association of Realtors and the Property Management Association. To obtain the lists you want, select the areas or zip codes and then send out postcards to the companies you had chosen. Most probably, the real estate agents and owners have been talking to several companies that deal with administration and they would immediately return calls from your postcards.
Major trade publications can also be your means of advertising. You can post classified ads introducing your business where the real estate agents and property owners can read and reach your company the time they will need the services. Magazines such as “Commercial Property News,” “Real Estate Forum” or “Apartment Finance Today” is also a way for advertisement. In your classified ads, you should always include website address to obtain responses immediately.
Sending brochures containing the advertisement of your company to your prospective clients is also another option. You may set up a booth during trade shows. With that, you will have the opportunity to negotiate and issue brochures and business cards to random people and receive calls and queries eventually.